Institutional holding · Brazil and Latin America

Discipline that turns risk into growth.

FIT builds and matures the risk, credit and distribution infrastructure of Brazil and Latin America.

1987
Origin of the discipline — 40 years in 2027
Lloyd's
First licensed Brazilian reinsurance broker (Latin Re)
+R$500 bi
Transacted through the Public Procurement Portal
Largest network
Banco do Brasil correspondent network (Promotiva)

Every relevant business begins as a well-assessed risk. FIT builds, matures and realizes value in risk, credit, distribution, health and technology companies.A permanent house: each value realized funds the next cycle. Four decades building what short-term capital cannot.

From Lloyd's to the last mile of distribution

One discipline, from capital to client.

Risk, credit, distribution, govtech and health: five links, one method — from capital structured in London to AI-driven sales at the last mile.

01 · Capital

Reinsurance

Global capacity, structured in London.

02 · Underwriting

Specialized risk

MGAs and underwriting that decide what becomes a product.

03 · Credit

Structuring

Payroll-linked lending and credit, with technology and governance.

04 · Distribution

Networks & govtech

One of the country's largest financial distribution networks and the largest digital public-procurement marketplace.

05 · Last mile

Health, retail & AI

Protection and health for the end client — with AI selling at the last mile.

What FIT is

The permanent house that builds, matures and realizes value.

FIT is permanence: the cycle belongs to the operations. Selling a mature operation is not dismantling — it is proof that the method works, and each realization funds the next cycle.

Our purpose is greater than any single business. When risk is better read, protected and financed, the real economy gains speed — and it is that efficiency that unlocks growth.

InsurMinds · industry capability building

Empower the market. Build for decades. Turning risk into growth demands training those who assess and manage risk on the front lines. FIT created InsurMinds to strengthen the market's capacity to understand and manage risk in an increasingly complex environment. From Lloyd’s to the last mile, the economy wins when the whole sector makes better decisions. As part of this long-term commitment, FIT built the world's largest training program in artificial intelligence applied to insurance and reinsurance. Building that capability is not a one-cycle or one-quarter initiative, but an investment in decades of evolution for the market.

01
Risk
02
Protection
03
Capital
04
Growth

FIT is

  • An institutional holding for risk, credit and distribution infrastructure.
  • A permanent house that builds, matures and realizes value.
  • The invisible discipline behind operations that stand out on their own.
  • Reputation and governance that bring coherence without capturing the spotlight.

What FIT is not

  • An asset for sale — it develops and realizes value; it does not sell itself.
  • An “AI holding” — here, artificial intelligence is proof, not identity.
  • A brand that overshadows — it exists so each operation can stand out on its own.
Value logic

Parallel cycles of value creation. The pipeline never stops.

FIT's worth is not in what it owns, but in how it develops. Each business matures in its own time — some in three years, others in ten. The holding keeps every clock running at once.

01Buildseed and structuring
02Scalegrowth and execution
03Realizeexit at the right time
04Reinvestfunds the next
The capital realized restarts the cycle — the pipeline never stops.
Short cycle · 3 yearsGo Sellers · AI agents · salestech
early exit window
seed → growth
Medium cycle · 5 yearsMGAs · specialized underwriting · ASAS
intermediate maturation
seed → growth → maturation
Long cycle · 10 yearsLatin Re · reinsurance · global capital
full maturation
seed → growth → maturation
0246810 years

Selling a mature operation funds the next — and the house already cultivates the next generation in credit, health, govtech and artificial intelligence.

How FIT creates value

In practice: governance, patient capital and execution — applied business by business, in cycles that run at the same time.

01

Patient capital

Capital injection and structuring with a long-term horizon, not a quick exit.

02

Governance

Board, committees and institutional discipline common to all operations.

03

Relationships

Access to global capital and market partners built over decades.

04

Execution

Underwriting, distribution and data — applied technical competence, not rhetoric.

Applied intelligence

Technology as operational proof — not as identity.

Data, automation and artificial intelligence enter where they produce results: inside operations that already generate revenue.

AI agents

Sales at the last mile

Go Sellers brings AI agents to insurance and credit sales — measured conversion, not promise.

Assistant · Ivana

Scale with consistency

At Promotiva, AI empowers the country's largest correspondent network to sell better, every day.

Data & govtech

Infrastructure

The Portal digitizes +R$500 bn in public procurement; data and open insurance open new credit products.

Institutional proof

Authority that already exists in the operations.

Three operations that give the holding immediate substance — each a public benchmark in its market.

The same method, in different markets: from reinsurance reaching Lloyd's (Latin Re) to one of the country's largest distribution networks (Promotiva); from credit that becomes opportunity (AZ Finis) to AI that sells at the last mile (Go Sellers).

A house of brands, one signature

FIT's operations.

Each operation occupies a link in the same value chain — from reinsurance capital to the last mile of distribution. It is not a collection of assets: it is the same discipline applied, business by business.

Each operation keeps its own brand and voice; FIT enters as a discreet signature. Click for a quick read or open the mini-page.

At an early stage, FIT incubates the next generation — digital health (Olivia Care, Oncosaúde, Me Protege) and new models of protection and data (TMO), discreet until they mature. Some advance through institutional partnership — such as Open X, in credit, with Wiz. The origin, at Grupo Meta / Metaplan (1987), provides the foundation.

Beyond the operations it develops, the founding partners hold stakes in the risk market conducted outside FIT's operational structure — such as Fairway Seguradora, which has its own holding and relates to FIT only indirectly, through the partners.

1987 → 2027

Four decades. Many cycles. One discipline.

From reinsurance to health, from distribution to AI: a history of building, maturing and realizing value — more than once.

1987The discipline begins

The operations that would give rise to FIT begin — the first reading of risk, credit and distribution in Brazil.

1999The sales force at the origin

Through the 1990s, under Ivan's leadership, the house became the largest sales force of one of the country's largest health insurers. Distributing protection at scale was culture before it became strategy.

2000Entry into international reinsurance

Operations begin with Alexander Forbes Resseguros in Brazil — the house's structured entry into international reinsurance.

2006First cycle realizedExit

The reinsurance broker built from scratch to the country's 3rd place is sold to Lockton; Hospital Carpevie is sold to the Ímpar network — which would become Dasa. In the same period, Positiva is born, in partnership with Henrique Brandão.

2010The partnership that becomes Wiz

PAR Riscos and PAR Saúde are born — the partnership with Grupo PAR that would become Wiz, the foundation of the corporate and benefits-retail arms.

2012Realizing at the right time

The house sells 50% of its stake in PAR Saúde — discipline to realize value when the timing is right.

2014Distribution at scale

Promotiva consolidates as master manager of the country's largest banking-correspondent network.

2015Brazil's first MGA

ASAS pioneers the specialized-underwriting model in the country.

2016The buyback with convictionBuyback

The house buys back its stake in PAR Saúde — its largest financial transaction to date — to rebuild. Knowing how to buy, sell and buy back is the rarest form of capital discipline.

2017JLT realization and a new cycleExit

We realized the JLT stake and, in the same office, Felipe and Ivan begin a new cycle — operating as seed and growth investors and building Brazilian-controlled, local and independent operations.

2018Technology in the public sector

The Portal de Compras Públicas opens up public spending — today, +R$500 bn transacted.

2022FIT is born

FIT is born — the name and institutional structure that bring the operations under one discipline — and, in partnership with Wiz, acquires Promotiva. National ambition, from Brazil to the international market.

2023From Brazil to Lloyd's

Latin Re becomes the first Brazilian reinsurance broker to operate directly at Lloyd's of London.

2024The new generation

Credit (AZ Finis), health (Positiva, FIT Mais Você) and AI-driven sales (Go Sellers) reach scale.

2025Retail consolidated

FIT acquires 100% of the operation born from PAR Saúde — today FIT Mais Você — closing a cycle opened more than a decade earlier and consolidating retail.

2026FIT XL

FIT establishes its own headquarters in Itaim, São Paulo, and builds processes to plan for the coming decades — its great differentiator in a Latin America where much of the market is short-term-minded. In the same long-term commitment, it launches InsurMinds — industry capability building in AI applied to insurance and reinsurance.

2027Forty years

1987 → 2027: the same discipline, today applied to five markets.

We built, sold, bought back and consolidated — the same discipline, from London to the last mile

The past serves the present: those who have already realized value across several markets have the authority to lead the next cycle.

FIT does not accumulate companies — it masters the friction of risk and turns it into growth.

From London to the last mile, it builds what short-term capital lacks the discipline to build: protection that becomes investment, and investment that becomes growth.

Independent businesses · Common institutional discipline

Built on decades of operation. Structured for the next generations.

Founding partners

Three complementary competencies.

The experience that comes from cycles, access to international capital and the strength of last-mile distribution. Each partner leads an essential front of the strategy — without competing with one another.

Ivan Aragão
Founding partner
Legacy · governance · business cycles
The discipline that endures across cycles.

Four decades in the (re)insurance market. He took Alexander Forbes Resseguros to 3rd place in the national ranking until its sale to Lockton, founded UIB Re Brasil and, with Felipe, led JLT Re — whose stake they sold in 2017. He is the historical foundation of FIT's discipline: he built and realized value across more than one cycle.

Felipe Aragão
Founding partner · CCO of Latin Re
Reinsurance · MGAs · global capital
From Lloyd's to global risk capital.

With Ivan, he led JLT Re Brasil, whose stake they sold in 2017. Co-founder and CCO of Latin Re, he connects FIT to international risk capital — from Lloyd's of London to capacity structuring in Latin America. Proof that FIT plays at an international standard.

Rodrigo Aragão
Founding partner
Retail · distribution · technology
The last mile of intelligent distribution.

A lawyer (OAB) and insurance broker, with an executive MBA from Fundação Dom Cabral. He built his career in retail and in insurance and health distribution — and today he is FIT's voice at the last mile: he leads retail, distribution and technology, bringing digital retail closer to AI applied to sales, where strategy becomes commercial results.

Team & board

A lean, senior team embedded in the operations.

FIT operates with a deliberately small and senior structure. Instead of a distant corporate layer, its executives work inside the portfolio companies — close to underwriting, to the decision and to the sale. Backgrounds forged at the country's largest insurance, credit and technology institutions, with one common trait: technical discipline and a long-term view.

Board

Three founding board members and three board members.

The board brings together the three founders — Ivan, Felipe and Rodrigo Aragão — and three board members deeply integrated with the business, who have led some of the country's largest insurers and companies. Close to the operation and to capital, with a long-term view.

Marcelo Lourenço
Board member

One of the leading commercial figures in Brazilian insurance. He was commercial, marketing and customer director at BB Seguridade, with a prior track record at BrasilSeg and BB Seguros.

André Haui
Board member

Former president of BB Seguridade and more than two decades at Banco do Brasil — including leading BB Securities in New York. A vision of capital, governance and the insurance market.

José Azevedo
Board member

Portuguese, former CFO of Unidas and then of Atento. Experience in corporate finance, investor relations and large-scale operations.

Executive leadership

The team that runs FIT day to day.

Four executives run the core functions — technology, legal, governance and projects — with the same institutional standard in every decision.

Paulo Sampaio
Technology · CIO

Leads the technology and data front that supports the operations.

Alexandre Polleti
Legal · CLO

Responsible for the house's legal and compliance structure.

Marcos Luz
Governance, Regulatory & Operations · CGO

Drives operations and the integration across the businesses.

Fábio Castro
Projects · PMO

Coordinates projects and the discipline of institutional execution.

Leading institutional marketing, Bruna Gonçalves — who came from AZ Finis — leads FIT's communication and identity.

Governance

The common institutional discipline.

Board and committees

A governance structure that brings coherence to the operations without capturing their spotlight.

Capital and discipline

Patient capital allocation and technical judgment in every development decision.

Disclosure & transparency

FIT communicates only what can be substantiated. Each business is responsible for its own operations and client relationships.

“The institutional layer exists so that each operation is stronger than it would be alone — without giving up what made it unique. We do not build for the quarter; we build for generations.”

For partners, institutional capital and press.

FIT speaks with those who think in decades — in risk, reinsurance, credit and distribution. Talk to the holding.

Talk to FIT Team & board